How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the “Hook Model”―a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” thes . CLICK HERE TO DOWNLOAD THIS BOOK FOR FREE